law firm marketing

The 10 Most Effective Law Firm Marketing Techniques...... Posted by Larry Bodine | Jan 15, 2014 | 11 Comments Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities or services, or they don't authentically connect with potential clients. What you'll read next are the most effective marketing techniques. These tips are based on scientific research that I have conducted where we asked 377 marketing partners and marketing professionals in the professional services fields what they did that worked. I'm going to cover 10 particular points. Number one: The first and most important point is to choose the right infrastructure for your law firm's online presence. For this I recommend that you use LawLytics. This website is powered by LawLytics, as are many of the most successful law firm websites in the United States. I personally love using LawLytics because it is the easiest system to use (and I've tried most of them out there including WordPress), and they have the best support. In fact, their support is run like a well-oiled law firm that prides itself on client service. And it's no coincidence, because LawLytics CEO Dan Jaffe is an attorney who practiced for a decade before making the transition into legal marketing and technology. He is licensed to practice in Washington State and Arizona, and treats every LawLytics customer like the most important client of his law firm. When it comes to expenses, the conventional wisdom among legal marketing experts is that you have to spend at least 2.5 percent of your gross revenues on marketing. Otherwise, say the experts, you're just pretending to market. That 2.5 percent does not include the salaries of any of the people that you may have hired to perform the work in your firm. If you're not spending 2.5 percent, you're not being serious about marketing, and you're not going to get any results. And 2.5 percent of gross revenues can go a long way if deployed well.